Sunday, October 23, 2016
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Thursday, January 14, 2016
4 Vital Website Content Tips
A website is made up of three essential components: URL/Hosting, graphics/design, and written content. Many website creators are preoccupied with aesthetics and have a keen eye for design, but not nearly as much concern and dedication is invested in the content.
While design is quite important, as it sets the tone and highlights the professionalism of your brand, it is paramount that your content gets at least an equal amount of attention.
Written content reigns supreme when it comes to your brand. It is the most difficult aspect of your website to flesh out, and can sometimes be an overwhelming undertaking. Here are some ways in which content makes the biggest difference.
Attract the Search Engines
The most impressive design on your website will never suffice in convincing Google that you have outdone the competition if you do not actually say anything. Above all else, search engines are driven by written content. When they crawl your page, they scan your text, searching it for quality, probing for links and relevant articles.
Search engines crave information that is pertinent to search terms, which is why keywords are the hallmark of your content. Having a lot of content, and ensuring it is rife with relevant information, is vital in achieving the organic rank necessary to drive the most traffic to your website.
Tell Your Story
There is no need to become over-involved in SEO jargon and lingo. What matters more than anything is that your content is written in a way that your guests, clients, and prospects find useful and helpful.
When you are writing the About Us page, do just do that. What is your business about? Offer your goals - past, present, and future. Insert images to divide large segments of text. Provide information in your content that will help answer questions your visitors might have.
Remember, your real target is an actual human being and not a search engine. That is why providing information that is both relevant and helpful is conducive to keeping your visitors from leaving your website to find one that can give them the information they are searching for. Be a human who writes like a human, for humans. There is nothing more sterile and inauthentic than a page so overwrought with key words that it becomes unintelligible.
Get to the Point
Successfully written content means understanding what your target audience wants. If you are a restaurant owner, then you probably want to provide your business hours, a downloadable menu, images of menu items and food, as well as photos of your restaurant’s interior.
A page about your catering service or accommodating large reservations is tremendously beneficial. Conversely, it would not make sense to have staff directories with bios on every employee; that would make more sense for a financial institution or a university.
Mix It up a Little
Blogs are a great way for touching on broader topics with more detail. It offers new content for your website on a regular basis, thereby attracting new visitors and, most importantly, garners new links. When visitors read your blog and want to share it with others, it gets passed on via link format, thus drawing in more traffic from sources you may not have had access to otherwise.
Content does not always have to be words on a page. Depending on what service or product you offer, consider other avenues, such as a vlog (video blog), a podcast for download, or a fascinating infographic.
Manuel Holder is CEO & founder of Nu Money Marketing.
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Saturday, October 17, 2015
Every business that wants to be successful in today's marketplace must participate in online marketing. We are living in a digital world. Operating in an analog frame of mind will do nothing for perpetuating further success.
Stay up with your competition by learning how to ease your way into digital marketing so you can experience all of the benefits it has to offer.
Get a Mentor, Coach, or Consultant
No business can succeed by itself. Instead of trying to take on online marketing alone, find a professional who has achieved success in this area. This could be a mentor, coach, or consultant.
The shortcuts that come along with connecting with people who are already knowledgeable about online marketing are priceless. Not only do you avoid the many different headaches that come with going about things the wrong way, but you will also get a helping hand to ensure that your efforts results in more revenue.
A successful business owner is always learning. There are many facets of online marketing, so gain more insight by doing a little research. Do a search for online marketing sites and start reading up on the different options and how they work so you have some idea before you get started.
Download free reports and sign up for e-newsletters on the topic. Go to your local book store, and peruse the many magazines and books about online marketing. Go to your library, and check out some books. You can even upload books to your Kindle reader for extra learning convenience.
Join Networking Groups
Networking groups are just as important in the digital marketing field as they are in the traditional marketing venues. They play an important role in meeting other business owners and like-minded people. The groups themselves are a fantastic support community to encourage and inspire others to prosper and advance.
Find a networking group that fits your company's products or services – both online and offline. Ask other business owners how they utilize digital marketing and if there are any recommendations available. You will be amazed at how friendly and helpful even your most fierce competition can be. A winner likes to see others succeed.
Make your online marketing journey a meaningful and successful one by taking these few steps before jumping in. Laying this foundation for success will make things a lot easier and a lot more profitable at the end of the day.
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Thursday, August 13, 2015
Why Online Marketing is a Solid Investment Today
Online marketing, also known as “eMarketing, Digital Marketing, Internet Marketing,” as well as other terms translates into “advertising online or on the web.”
There’s no disputing that it is a valuable tool when it comes to bringing business owners and consumers together. However, as a business owner, you may be wondering if it is truly worth the investment.
Online Marketing is Effective
The sole purpose of successful online marketing is to utilize a campaign strategy at the lowest possible cost and risk investment, while maximizing sales potential and profit.
However, just having a website does not work anymore. Whether your business is an e-commerce company or a traditional brick and mortar business, with the right visibility and exposure, you can generate more online traffic, increasing sales and profit.
Online marketing costs much less in comparison with most other marketing strategies. Moreover, online marketing allows you to target your efforts all the way down to specific demographics, which no other type of advertising or marketing can accomplish.
Online marketing also allows consumers to research and purchase your products and services at their own leisure, which is appealing to most consumers. Having a solid online presence allows them to do just that – putting them one step closer to doing business with you.
If you want statistics, online marketing lets you measure them very easily. Practically all elements of an online marketing campaign can be traced and tested in some form, including:
* Email Open Rates and Conversion Rates
* Website Traffic and Activity
* Social Traffic and Activity
* Video Views and Activity
* PPC (Pay Per Click) Results
* … and much more
Web analytics are also useful in being able to track the exposure, response, and overall effectiveness of online marketing by collecting, analyzing, and reporting back Internet data.
Here, advertisers can determine the best return on investment (ROI). Tracing and assessing can be accomplished immediately since most tracking tools can be easily setup and ready to go in just minutes.
There are a number of steps you can take in order to successfully market your business online, from optimizing your website’s copy for search engines to writing an e-newsletter and/or a blog.
Online marketing is a collaboration of elements that produce a successful web-based advertising strategy or campaign. Recognizing the tools needed and making the most of them demands a huge amount of skill, expertise, and practice. The work that is put in eventually determines the level of accomplishment that will be achieved.